
Why Nike’s new president just changed everything for athletes
Before dawn on a February morning in Beaverton, Oregon, Amy Montagne is already on set inside the Serena Williams Building on Nike’s...

Before dawn on a February morning in Beaverton, Oregon, Amy Montagne is already on set inside the Serena Williams Building on Nike’s...

In July 2026, Gianni Infantino reignited the debate around a potential 64-team World Cup, signaling that FIFA remains open to the idea...

A bipartisan Senate bill co-authored by Ted Cruz and Maria Cantwell may finally give the NCAA what it has desperately needed for...

The NFL pulled in $23 billion in revenue in 2025. Roger Goodell set that target back in 2010, when the league was sitting below $10...

Belgium’s World Cup 2026 campaign is over. Beaten by Spain and eliminated from the tournament, the Red Devils leave behind a...

£125 million. That is what Newcastle United received for Alexander Isak’s transfer to Liverpool — and yet the Magpies are still...

A $3 billion project is about to reshape the map of Wayne County. The Motown Sports Village development in Romulus was officially announced...

Two goals in six second-half minutes. That was all France needed to dismantle Morocco and become the first nation into the 2026 World Cup...

A 99th-minute spot-kick. A VAR call that lasted just 20 seconds. And a Scottish Premiership title race flipped on its head. That’s...

The youth sports industry pulls in more than $40 billion in annual revenue — and a growing share of that money flows not to coaches,...

Sunday, July 2026. Norway beat Brazil at the World Cup. A nation of 5.5 million people defeated the five-time world champions to reach a...

On May 20, 2026, the sports business world converges at the Marriott Marquis Times Square in New York for one of the industry’s most...

A single VAR decision has thrown the Premier League title race — and relegation battle — into fierce debate. On May 11, 2026, West...

Egypt’s World Cup 2026 campaign ended in one of the most emotionally charged exits the tournament has ever seen. Trailing 0-2 with...

The 2026 NFL schedule dropped on Thursday — and the internet, predictably, exploded. Reaction videos, fan meltdowns, prime-time game...

£2-3 million. That’s the figure Wrexham’s academy manager Gus Williams put on the infrastructure investment already committed...

Thomas Tuchel didn’t hold back. Minutes after England survived one of the most chaotic nights of the 2026 World Cup, the Three Lions...

The Oklahoma City Thunder handed the Los Angeles Lakers a brutal playoff exit on May 12, 2026, winning 110-115 at Crypto.com Arena. The...

Over 4 million mid-lifers in the UK still carry painful memories of PE lessons, according to an Age UK survey that launched the Act Now,...

Norway’s World Cup journey in 2026 has already rewritten the history books. Before this tournament, the Scandinavian nation had never...

Twelve Olympic medals. Six golds. A career spanning four Games. Ryan Lochte’s swimming legacy is carved in granite — and now, at 41,...

With just two matches left in the Scottish Premiership season, the title race has delivered something genuinely rare in football. One...

At 1am BST on Monday, England face Mexico at the Estadio Azteca in Mexico City, and that kick-off time is now set in stone. After a chaotic...

At least 13 major college football coaches are already set to earn $10 million or more next season. That single figure tells you everything...

Aston Villa stand 90 minutes away from ending a 30-year trophy drought, and everything about their Europa League semi-final second leg...

Five and a half hours. That’s all it took to turn a straightforward round of 16 fixture into one of the most baffling administrative...

A €500,000 fine, a concussion, and an emergency summit with club president Florentino Perez — the dressing room at the Santiago Bernabéu...

A Nebraska volleyball match drew 96,000 spectators in a single game — setting an all-time attendance record. That’s not a fluke....

Croatia thought they had snatched a dramatic equaliser in the dying seconds. Then the chip spoke. One touch detected by the Adidas Trionda...

The 2026 National Championship Game aired on January 19 — nearly three weeks later than college football traditionally wrapped up. That...

The qualification window for the LA28 Olympic Games opens this summer. That timing makes World Athletics’ decision all the more...

124 minutes and 44 seconds. That is the precise moment Youri Tielemans converted his penalty to score the latest goal ever recorded in...

May 6, 2026. India’s sports ministry dropped a significant policy statement that cuts right through the tension between two...

Iran’s football federation chief Mehdi Taj made his position crystal clear this week : his team is going to the 2026 World Cup,...

Texas didn’t just edge out the competition in 2025-26. The Longhorns dominated every major college sports metric by a margin that...

Missing out on the Champions League isn’t just a sporting disappointment for Chelsea — it’s a financial earthquake. With more...

The UK hasn’t hosted the Olympic Games since London 2012 — and that gap may be about to close, at least on paper. The British...

Tears in Toronto. That image says everything. Alphonso Davies, one of the most decorated players in European football, stood in awe...

Thirty-five games into his MLB career, Munetaka Murakami has already forced every front office in baseball to seriously question their...

Seven points. That’s roughly the margin that separated Wrexham from a play-off spot on the final day of the 2025-26 Championship...